Using the "|" or "-" in titles and alt text

Discussion in 'Search Engine Optimization' started by Bullfrog245, May 30, 2007.

  1. #1
    The way I understand it, I should not use the words "and" or "or" in any of my titles unless it is needed. I have read in several ebooks that using the "|" or a "-" to replace the word "and" is good practice. Is it?

    Examples:
    Trees and shrubs --> Trees | Shrubs
    Flag and Medal Cases --> Flag Cases | Medal Cases
     
    Bullfrog245, May 30, 2007 IP
  2. ly2

    ly2 Notable Member

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    #2
    I do it like this:

    Company Name Inc. | keyword keyword & keyword
    Code (markup):
    It works very well for me :)
     
    ly2, May 30, 2007 IP
  3. trichnosis

    trichnosis Prominent Member

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    #3
    i prefer using - in my titles and alt txt. using spaces or , is a good alternative but not |
     
    trichnosis, May 30, 2007 IP
  4. Bullfrog245

    Bullfrog245 Peon

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    #4
    Why not |? is there a reason, or is it personal preference?
     
    Bullfrog245, May 30, 2007 IP
  5. n-james

    n-james Well-Known Member

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    #5
    i dont think it effects seo. However my personal preference is to use - as i think it looks better especially as browser such as IE use "- Windows Internet Explorer" after the title of a webpage.
     
    n-james, May 30, 2007 IP
  6. pommy

    pommy Peon

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    #6
    The preferred method which gets the best results will be:

    <title>PRIMARY KEYWORD – SECONDARY KEYWORD – BRAND</title>

    For example:

    <Title>SEO Book - Search Engine Optimization Book - New SEO Book</Title>

    A keyword is just that, and should not contain "and" "an" etc.

    The description metatag should then include the primary keyword in a compelling sentence about the page contents.

    The meta keywords tag (not read by Google anymore) should only contain keywords which appear on the page.

    Note: I mention the word "Page" a lot because each "page" should have its own unique metadata.

    Cheers

    Pommy

    www.newseobook.com
     
    pommy, May 31, 2007 IP
  7. djrishi

    djrishi Well-Known Member

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    #7
    its better if u dont use this stop words in title tag. Anyway u wont be penalized for doing that.
     
    djrishi, May 31, 2007 IP
  8. sniperx

    sniperx Banned

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    #8
    in title i prefer this
    in alt tages i perfer useing | .
     
    sniperx, May 31, 2007 IP
  9. KC TAN

    KC TAN Well-Known Member

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    #9
    I think its a personal preference for most of the Webmasters. I don't think this will affect the SERP by much..
     
    KC TAN, May 31, 2007 IP
  10. kailyn_morgan

    kailyn_morgan Banned

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    #10
    yes it is true that you should not go in for "and" and other such terms like this in the title tag. I only use "|" in the title tag and would recommend this symbol to everyone.
     
    kailyn_morgan, May 31, 2007 IP
  11. vipvanlines

    vipvanlines Peon

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    #11
    i use

    [primary-keyword] - [secondary-keyword] | site-url.com

    works fine for me on most of my websites.
     
    vipvanlines, May 31, 2007 IP
  12. djstreet

    djstreet Peon

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    #12
    If you want to feature your brand (Which is the most powerful thing online) then you put it first. HOpefully it's short enough. If not, put it somewhere in the title. I use - or |. Never do i use | in normal text cause who uses the pipe? Nobody.
     
    djstreet, May 31, 2007 IP
  13. toinkzzz

    toinkzzz Banned

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    #13
    i use | as my divider and - if i'm elaborating whats the meaning of the first set of words... in my experience,, it doesn't affect my SERPs of what you want to use as long as you know that it isn't for keyword stuffing...
     
    toinkzzz, May 31, 2007 IP
  14. Voasi

    Voasi Active Member

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    #14
    Its definitely a personal preference. Most of the time I'll use | but sometimes I'll do something like: Keyword | Keywords1, keywords2 & keywrods3

    It just depends...
     
    Voasi, May 31, 2007 IP
  15. simons1321

    simons1321 Peon

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    #15
    I think most a lot of people are going off of outdated information when they read that "and" / "or" / "&" are "stop characters". Maybe in the past when algorithms were much more "crude" these characters or words may have caused a problem, but now that the algorithms are much "smarter" I can't see them having a problem with it. So, I dont think this is an issue at all anymore.

    One of the biggest reasons I use | or - or : or whatever to separate keywords is to allow more of the title to appear in the SERPs. However, with some big Corporate clients who are very picky about copy, I still use "and" / "or".

    I've never been penalized for using any of the above tho. Not to my knowledge at least
     
    simons1321, May 31, 2007 IP
  16. shand0

    shand0 Well-Known Member

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    #16
    Not very important to use "|" or "-", as long as the title includes the keywords
     
    shand0, May 31, 2007 IP
  17. seoperson

    seoperson Peon

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    #17
    I think what you are doing now is perfect ! Keep doing it and i advise not to use commas.
     
    seoperson, Jun 1, 2007 IP
  18. NickH

    NickH Guest

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    #18
    i just think | looks a bit messy!
     
    NickH, Jun 1, 2007 IP
  19. sharkyx

    sharkyx Peon

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    #19
    I use "|", rarely "-". There is no relative diffrence between the two, it's just my personal preference.
     
    sharkyx, Jun 1, 2007 IP
  20. PaulJames

    PaulJames Peon

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    #20
    I prefer to use "|", i think it looks neater
     
    PaulJames, Jun 1, 2007 IP