Sexuality, is your gender. Sexuality is easy to nail when targeting traffic, and plays a HUGE part in your monetisation and capital production. Most people dont take into consideration how important the target's gender is, if you want to sell barbeque equipment, then your perspective audience is a man. Sure, women buy bbq stuff aswell, but id say atleast 70% of BBQ equipment sales, are from men. Who doesnt like a good bbq eh boys ? So your site is about stainless steel bbq equipment..thats narroed down alot already, but now you want to appeal to a gender, to get the traffic even more focused to your product..this is where the power of sexuality comes into your ads. http://www.joshlloyd.co.uk/blog to read the rest