Using PageRank to Increase SERPS

Discussion in 'Link Development' started by Komodo Tale, Jan 9, 2006.

  1. #1
    I posted this on a different thread, but after seeing so many "PageRank is Dead" statements on so many different threads, I decided to give it its own topic.

    >>> IMO Google takes little notice of PageRank when ranking sites

    Technically speaking, Google PageRank and where you rank in the Google Search Engine Results Pages (SERPS) are parallel indicators, not dependent indicators. What does that mean? Both PageRank and SERPS placement are determined by mathematic algorithms, however, the factors used to determine SERPS placement are more numerous and more complex than those used to determine PageRank.

    In a nutshell, PageRank is determined by how many other web pages link to a particular website and web page, the PageRank of websites and web pages linking to the website and web page in question, minus any penalties.

    From http://www.google.com/corporate/tech.html
    PageRank Technology: PageRank performs an objective measurement of the importance of web pages by solving an equation of more than 500 million variables and 2 billion terms. Instead of counting direct links, PageRank interprets a link from Page A to Page B as a vote for Page B by Page A. PageRank then assesses a page's importance by the number of votes it receives.

    PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. Important pages receive a higher PageRank and appear at the top of the search results. Google's technology uses the collective intelligence of the web to determine a page's importance. There is no human involvement or manipulation of results, which is why users have come to trust Google as a source of objective information untainted by paid placement.

    SERPS are determined by the a combination of the same factors used to determined PageRank PLUS relevant content.

    Again from http://www.google.com/corporate/tech.html
    Hypertext-Matching Analysis: Google's search engine also analyzes page content. However, instead of simply scanning for page-based text (which can be manipulated by site publishers through meta-tags), Google's technology analyzes the full content of a page and factors in fonts, subdivisions and the PageRankecise location of each word. Google also analyzes the content of neighboring web pages to ensure the results returned are the most relevant to a user's query.

    The end result is that:

    • A page with better content can sit higher in the SERPS than a page with higher PageRank.
    • Of two pages with equally strong content, the one with higher PageRank will rank higher in the SERPS.
    • Strong PageRank may boost a page with weaker content above a page with better content.

    While PageRank does not actually determine SERPS placement, the same factors used to determine PageRank are part of the larger formula used to determine SERPS.

    What does this mean for Search Engine Optimization (SEO)?

    First, you must first determine the best Key Words and Key Phrases for your site based on the number of inquires those Key Words and Key Phrases receive on the search engines.

    The first step is to create an exhaustive list of Key Words and Key Phrases that are relevant to your website and receive frequent inquiries on the search engines..

    Once you have developed an exhaustive set of Key Words and Key Phrases that receive frequent inquiries, you need to determine which Key Words and Key Phrases you can realistically compete for to rank highly in the SERPS. It does no good to compete for GOLDEN WIDGETS if the top 30 sites are all top-flight competitors.

    But how do you know if you can compete in the SERPS? Guess what? PageRank is still the best indicator. If you have a PageRank3 and the top ten sites are all PageRank7, you will almost never break into the top ten until you achieve a PageRank7. If you do see a PageRank3 in the top ten when all the rest are PageRank7, then everything below that PageRank3 probably has weak content and you may be able to compete. Don't hold your breath though.

    Lets say that the average PageRank for the Key Words and Key Phrases BRAIDED GOLDEN WIDGETS is PageRank3, then if you optimize your page for BRAIDED GOLDEN WIDGETS you will be able to compete from your PageRank3 web page for a high SERPS ranking.​
    Only after you have optimized your web page to compete in Key Words and Key Phrases with similar PageRank should you begin competing for Key Words and Key Phrases with a higher average PageRank. To do so, get links. One way links from related (read relevant) websites with equal or higher PageRank than yours are best, while reciprocal links are still valuable and much easier to get. Then when you do achieve an increase in PageRank, reevaluate your Key Words and Key Phrases to determine if there are relevant Key Words and Key Phrases that receive more search engine inquiries and where the top SERPS ten average PageRank equals or is less than your pages new PageRank. If there are better Key Words and Key Phrases within your reach, re-optimize your page and go after them.

    In the case of a Key Words and Key Phrases that gets a large number of inquiries you might decide that you don't need to be on the first page and that page two will be fine. In general, once you determine where you would like to rank for a particular Key Words and Key Phrases, look at the average PageRank for [–5 <= Target Rank <= +5] to determine if the goal is realistic. For example, if your target is #20 in the SERPS for GOLDEN WIDGETS, then use the average PageRank for listings 15 to 25.

    The worst thing you can do is to try to compete for high Key Words and Key Phrases SERPS against websites that clearly have high PageRank and good content. The only thing you will accomplish is to diminish your existing traffic.

    By using this disciplined approach you will steadily increase you website traffic while you earn your way to better SERPS and better Key Words and Key Phrases.

    The Komodo Tale
    Seattle, WA
     
    Komodo Tale, Jan 9, 2006 IP
    RectangleMan and NetMidWest like this.
  2. RectangleMan

    RectangleMan Notable Member

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    #2
    Nice is this posted on a website somewhere?
     
    RectangleMan, Jan 9, 2006 IP
  3. Komodo Tale

    Komodo Tale Peon

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    #3
    I just wrote it today.

    The Komodo Tale
    Seattle, WA
     
    Komodo Tale, Jan 9, 2006 IP
  4. NetMidWest

    NetMidWest Peon

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    #4
    I would have to add that you should be looking forward... start in on the anchor text links for the next competitive phrase you target early. The age of the links seems to have become a factor toward rankings.
     
    NetMidWest, Jan 9, 2006 IP
  5. scaredcrow

    scaredcrow Active Member

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    #5
    I also believe that age of links seems to be a factor based on experience.

     
    scaredcrow, Jun 18, 2007 IP
  6. Bestseoever

    Bestseoever Member

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    #6
    Links with anchor text are very important for seo purpose. Also web pages suppose if we are targetting ringtones . Then we should have atleast two or three pages with that title. If we do have we can get a better serp then others. SEO is all about expereince.
     
    Bestseoever, May 24, 2010 IP
  7. PrimaPrima

    PrimaPrima Peon

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    #7
    SOme people says ,"the more natural, th better" . It means we have to prepare a couple anchor text, and build our backlink not so fast and not too slow. I think adding 10links a day can be said natural :) what do you think?
     
    PrimaPrima, May 25, 2010 IP
  8. jc77

    jc77 Well-Known Member

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    #8
    Thank you for the great info.
    Today I just posted a thread asking about the differences of SERP and PR.
    I think this post gave me a detail info.
     
    jc77, May 25, 2010 IP
  9. Bestseoever

    Bestseoever Member

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    #9
    Building backlinks is very tricky. For instance google might see the % change in backlinks. For starting you cannot get 1000 links daily.
    You need to start of with 20 links per day. Then go for 50 links per day after one month. Then 75 links per day after three months.
    If you go for steady increase in backlinks that will be normal for google, because site which has 50000 backlinks within a year have been ranked by us. So never a problem if you build backlinks gradually with time.
     
    Bestseoever, May 25, 2010 IP
  10. TrenDog

    TrenDog Peon

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    #10
    Komodo Tale,
    Thank you very much! That was very educational and well explained article.
    You say
    But isn't it better to be on the 3rd page for a keyword that people are actually looking for , than to be on a 1st page for a keyword, that nobody is searching for?
     
    TrenDog, May 25, 2010 IP
  11. joshvelco

    joshvelco Peon

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    #11
    I have been searching for something like this for a while. Cheers.
     
    joshvelco, May 25, 2010 IP
  12. bratwurst99

    bratwurst99 Peon

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    #12
    Excellent info. Thanks.
     
    bratwurst99, May 25, 2010 IP