I am planning on posting leaflets to advertise a landing page of affiliates.. has anyone had success using this method? I am advertising a free product and aiming it at student areas. Does anyone know where I can get professional looking leaflets? in the UK? I am based in northern ireland and it seems alot of companies say they only deliver to mainland uk
If you are targeting student areas, the importance isn't so much professional, but rather eye grabbing. I am currently attending college in the US. People are attracted by the flyers that have the most traffic. The best places to put them are in high traffic areas such as the bulletin boards in classroom buildings or creatively place them in places like bathrooms.
I started my first offline venture about two days ago for a free trial CPA offer. It does work because I already have some leads. I got the inspiration from my old CPA coach's blog post @ http://www.wowhaxor.com/2009/09/21/wowhaxors-offline-cpa-method/ its really simple guide but the info is good if u never did it before I'd say.
I used a service from a company that places leaflets in US colleges for companies. See if there is such a service in Ireland. Also, if you want to target a few colleges as oppose to over 100, contact those schools and see if they have a service that will place them for you.
Offline advertising is something not really utilised by a lot of IMers But can very rewarding i hear, just expect to do a bit of trial and error, testing over time before you get maximum results before fully scaling out - just like online im i guess The other option is aproaching uni newsletters or newspapers and asking them to take out some advertising space OR buy a sponsor listing That way money wont be wasted on people who just put them in the bin and you know it will hit your target audience good on ya for trying
You just have to be carefull that the costs don't run away on you. Make sure you compare results to cost.
I read the article you posted. Sounds promising. How did you implement the offline marketing? Exactly as described in this article?
May be you can recruit students in these colleges and universities via a mobilizing method like using social networks - you may be able to broadcast a message to relevant groups in facebook or linkedin but that is quite dangerous without being looked at as a spammer. Or you could just post a freelance job posting or classified ad listing where you would actually pay to distribute your leaflets to college dorms and places that students visit. I think there needs to be a way of registering such volunteer interest via a common webfinger protocol - something like 'I may be interested in taking up part time or freelance jobs' (tickbox) then some service aggregates it and presents the data to marketers looking to reach the same target subset of people. Something like opt-in email list and 'agreeing to receive ads in mobile in exchange for some benefit'. Something like 'I am interested in SEO' tickbox in a webfinger profile page then a IM product marketer can quickly access aggregated data for a fee 'find me those who interested in SEO'. It can benefit both parties - the person who wants to be kept updated with info about new product broadcasts gets timely information and the marketer gets access to possible qualified leads. It could be viewed as a type of lead generation or as a type of optin spam receipts. A extension of the biz model of mobioptin.com (site seems to be down/closed). Currently the only way a legitimate marketer with limited time and money to invest to find qualified leads is to buy email databases from companies like data4marketers and spam them all but we never know whether these people 'opted in' to receive such mailings in the first place. Even if they 'opted in' whats in it for them, unless the clearing house (data4marketers) gives them some kind of incentive to receive such mailings?