When you find keywords, is it better to target keywords that have a high search volume, or ones that have a low search volume? The way I see it is that if you are up against keywords with high search volume, the less people there are to compete with. But if you use keywords with a low search volume, then you will have less people searching your keywords and less people seeing your site. How is this done properly? Thanks
When you figure out what you are doing and who your customers are and how you can solve their problems with your offer you'll have your answer.