I'm setting up a new store and I'm brainstorming different ways to use funnels, because this time I'm trying to focus more on back-end instead of just putting ads out there and hoping people buy. The niche is writers, so I figure the best way to build a list would be to offer a "free program" type product. Has anyone here used an info type opt-in to successfully sell physical products? How well does it work? Thanks a lot!