I have signed up three sites for DP Ads. For me, the most attractive selling point is how intelligently the ads load now. Serving AdSense directly in the page slowed it down, and iFrames weren't ideal either. DigitalPoint ads don't delay the rest of the page, so whether I'm on my phone or on my PC, my sites are experiencing the fastest page loads I've seen in a while. It's bad that Google penalizes a site for being slow when its own code is a contributing factor. Of course, Google is working on asynchronous delivery, but DP ads seem to have the speed issue beaten already. Anyway, I am messing around with DoubleClick for Publishers: Small Business and was wondering if anyone had any experiencing using these two ad solutions in conjunction? I had been using three ad agencies to fill out all my inventory. Now, let's say I add DP ads and DFP to the mix. I would have the following tiers: Tier 1 - DigitalPoint Ads Tier 2 - DoubleClick for Publishers Tier 3 - AdSense (default for DFP) Tier 4 - Ad Agency X (backup for AdSense) Tier 5 - Ad Agency Y (backup for Agency X) Will adding the first two steps mess up my page loads or ad impressions in any way? Is it feasible to chain that many providers together? I'd like an idea before I invest all this time into DoubleClick. Thanks in advance.
Actually one of the most difficult technical challenges with the whole Digital Point Ads system was figuring out how we could load AdSense ads asynchronously after the page is loaded (or ANY ad delivery that uses the document.write() call). AdSense uses the old JavaScript document.write() function, which completely clears a page if you try to make any document.write() call after a page is loaded. The solution was to actually overwrite the internal document.write() function with our own that actually works after a page is loaded. Probably more tech info than you wanted. As far as chaining a bunch of ad systems together as various fallback levels, there is no issue with it on our end. You can have Digital Point Ads fall back to DoubleClick and as long as the DoubleClick ad allows you to fallback to something else, it can just keep chaining along.