We have a product that we believe we can market successfully to college students, but we don't want to hard-sell them because they don't buy this way. We are considering hiring a college intern to help us out, but we don't feel we can get enough "reach" having a college student hitting only the local campuses (or worse, their campus only). We have also considered Facebook contests, etc. but we lack one great idea. Any thoughts? Thanks in advance!
It isnt much, but my advice would be to make it "cool". College students will only buy something cool or has a reputation for being useful.