In my real life I'm a copywriter/article writer and a somewhat famous cartoonist. I've worked in newspaper illustration and some popular comic books. I had been looking for a way to marry cartooning and internet marketing and teamed up with Shay Rockhold. We came up with a great way to use cartoons to illustrate our products. Well so far the response has been awesome. People LOVE the cartoons and we have been able to introduce people from other industries into the internet marketing fold like never before. We'll be putting out lots of products to see what happens. Getting original cartoons is really expensive so I don't see it as a trend as it's way out of the reach of even some of the top IM gurus but at least it's a way to bring light to what IM does and reach new customers. Will keep you posted as we roll along.