I'd like to test out using Audiences in Adwords, but am not entirely sure the best way to set it up. Right now, I have campaigns that are setup for search only. Can I still remarket to these? Would I just want to have banner creatives within this group? Secondly, how exactly do you set it up? So, let's say I have one campaign with three ad groups. Campaign - Group 1 - Group 2 - Group 3 Each ad group should be on it's own list. Does this mean I need to create a tag for each ad group, then embed the tag on the page that relates to each ad group? and then associate that to a remarketing list that's also only for the specific ad group? (Will need to be dynamic in my case). Maybe I'm over complicating things, but any help would be awesome. Thanks!