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Using Attractive Women in Marketing: Moral or Immoral?

Discussion in 'General Marketing' started by xprofit, Apr 19, 2013.

  1. #1
    I saw this video on YouTube that really made me think. Not sure if this particular woman did this video for money or if she's doing it because she likes an online service but either way it brought a question to my head.

    Is it immoral to hire an attractive women in a bikini to market your product? I'm really curious to hear what you think. Here's the video that made me think of this question.

    xprofit, Apr 19, 2013 IP
  2. sanhal

    sanhal Member

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    #2
    I don't think it's immoral but I would like to know what the results of hiring an attractive woman was for the product owner. At least she wasn't showing a lot of cleavage!

    Sandy
    sanhal, Apr 21, 2013 IP
  3. CandleKeep

    CandleKeep Active Member

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    #3
    Attractive people have a distinct advantage when marketing in many circumstances.

    For proof; consider this.

    Imagine there are two teachers. Both are equally qualified.

    The only difference, is one is the opposite sex and very attractive.

    Which teacher do you prefer?

    :)

    Food for thought
    CandleKeep, Apr 21, 2013 IP
  4. Nigel Lew

    Nigel Lew Notable Member

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    #4
    Boobs sell, its marketing 101... just show some class and you are all set. Godaddy's entire marketing campaign is predicted on boobs and hot chicks these days.

    And, it couldn't possibly have any less to do with hosting lol..

    Nigel
    Nigel Lew, Apr 21, 2013 IP
  5. Revelations-Decoder

    Revelations-Decoder Well-Known Member

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    #5
    I had a really witty answer but it included a pic of an attractive person advertising so I shall refrain from making my witty comment...
    Revelations-Decoder, Apr 21, 2013 IP
  6. CandleKeep

    CandleKeep Active Member

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    #6
    Yep. Cleavage sells. Big time.

    (Works on me at least; I'm easy).

    Just my $.02

    PS: But go back to the "hot teacher" theory; cleavage doesn't work for EVERYONE. (Women for example would prefer a handsome guy).
    CandleKeep, Apr 21, 2013 IP
  7. IvinViljoen

    IvinViljoen Member

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    #7
    I've seen this before. I think attractive women for marketing could work. But this women does these videos on Fiverr, and I don't really like it. She uses the same routine on all of the video and I don't think it's an one-size-fits-all.
    IvinViljoen, Apr 22, 2013 IP