Using an Internet Marketing Consultant for PPC

Discussion in 'General Marketing' started by billat5thgen, Jul 25, 2009.

  1. #1
    Our company has hired an Internet Marketing Consultant to handle our PPC advertising. When I search using our keywords on Google the Display URL shows our company URL (www.ourcompany.com), but the destination URL always begins with http://ourcompany.marketingconsultant.com/.
    From that point on any link I click on the destination page goes to an ourcompany.marketingconsultant.com URL.
    The marketingconsultant's URLs appear to be exact copies of our company URLs.
    Questions:
    1) Is this ethical?
    2) Should it be done this way? I would think that by sending a user to the marketingconsultant's domain our company would loose all tracking information from both Analytics and AdWords.
    3) Isn't there a Google Display URL / Destination URL matching rule that this method violates which in the end will either lead to a low Quality Score and even a Google Slap?

    Thanks,

    Bill
     
    billat5thgen, Jul 25, 2009 IP