I have been using adwords for many years and done pretty well. It seems like there are a bunch of new features that I haven't figured out yet. Such as: 1. I see on the top right hand side there are pictures of products that link directly to the competitors website. I would like to know how to get an ad there that will link to our site. 2. I notice ads in the top three positions that have links under them that go to inner pages of a competitors site. They three different products that link to 3 different pages within their site. I have the same but their ad is a bit longer kind of like this. widget a ...... $200 widget b....... $ 233 widget c ...... $485 Can we use this thread to show others how to use these features and if there are others that you are aware of that will increase business we love the advice of DP. Thank you.
Yep, there's lots of stuff in Adwords, many of them new in the last year or two. Some I've yet to use myself. For those pictures you're talking about, that's part of the Extensions. You need a Google Merchant account that links to Adwords for this although I'm not all that clear on the specifics. The extra links are also part of Extensions. Another relatively recent feature is Remarketing. By placing a piece of code on your site, a cookie is placed on the visitor's computer. This can trigger your ads being shown on sites showing Adwords (those in the Adsense program). Let's say you sell mobile phones. A previous visitor may be exposed to your ad if they visit Youtube for example and you do a remarketing campaign on that site.
Lucid, Thank you very much. There is so much changing in adwords I knew I could get the answers here.