Hi all, I am an advertising beginner. I have just read about MFA sites and that they use(d) AdWords to drive traffic to their AdSense sites. I wonder how this can work? Doesn't that mean that when I am using cheap adwords keywords that match my site, I will also only be able to display cheap adsense blocks (and probably including my own)? What I am overlooking? I am asking because I consider using AdWords to promote my new blog. It's not a MFA site, but the concept, if it works, sounds interesting. My blog is about a space shuttle launch trip, and I think I'll have no problem at all with original content: http://spacelaunch.gerhards.net But again: how does this AdWords/AdSense trick work? Does it work at all? Rainer
I'm a bit hesitant to try this method out since I'm only making $20 a day. I don't want to spend more than I make. I know I can set a limit on how much I spend in AdWords, but at the same time, since the amount I make is so small, it's hard to give up anything. Of course, the old adage is, "It takes money to make money."
Sure, but what I don't understand: how can you get click-throughs on more expensive keywords if you bid yourself on different keywords that are much cheaper. Don't you get an audience that his not interested in the other-keyword ads? That is what confuses me...
I've actually started an experiment: http://adsensebeginnersblog.blogspot.com/ I'm an old AdWords advertiser, and it is easy to limit the amount invested. I've set it to $3 per day and will let it run only for a couple of days. Maybe I end up with loosing a few bucks, but that's worth it. I wonder if anything at all is noticeable. Quite honestly, I doubt it - but there is so much talk about it that I am quite possibly wrong... Rainer
They filter out the cheap ads on their own site. I swear, those bastards must have taken a couple of bucks out of my pockets with this strategy.
Ah... that begins to make sense. What I still do not understand: With my test, I tried to bid on "space shuttle". Google doesn't even allow me to bid less than $0.10 (which I did not invest, so it is inactive now). Also, if there are higher bidding ads, why should my low bid ad be displayed? Or is it the art of writing a better ad that generates more clicks than the higher-priced but less-perfect ads, which get a lower CTR. As far as I understand google's algo, a higher CTR would enable a lower bid ad to be ranked higher than a high-bid ad with lower CTR. ... but, lol, in that case the MFA site would even bring a value to the advertiser: it would generate conversions that otherwise would probably never have happend (that sounds so wrong, anyhow...). Is that the trick behind it? Rainer
Yes. I think its really help and if you have really good fund. You can try this method. The problem is not many people come and buy our product even we use adword. Its really tough competition.
When I used to advertise using Adwords (had an online retail business), changing up the words in the ads made a big difference. You just have to find the right combination to attract clicks.
aha... so MFA sites could also be qualified as "freelance ad writers" because their actual business is to create better quality ads then those of the high bidders? That's an interesting thought...
Just an update: I have added different ads to my AdWords account and I'll see how they perform. I guess there will be a notable difference between them. I keep you updated. I've limited the experiement till October, 1st.
Arbitrage can be done, you just need to find the cheap words. Those words will not get a lot of traffic but if you create a big list of cheap words you could eventually play the arbitrage game. Also, you can try cheaper PPC networks. I do have some moral issues with the arbitrage technique but when I look at my adsense account ... I forget all about it.
Side note: does anybody have experience if that only works with more or less content-less pages - or can it also be done with quality content. I am currently experimenting with the later, remember: I have good original content at http://spacelaunch.gerhards.net The bad thing about the good content is that there are rich links, so I do not "force" visitors to clicking on adsense if they want to klick somehwere...