I've only used adwords for affiliate marketing in the past. I was wondering what differs when people use it for plain and simple advertising and getting word out about a site or business? Thanks, I'm branching out is why I ask.
I use Google adwords to advertise my offline business. There really is no difference in setting up an adwords campaign to advertise a business or an affiliate offer.
how? as in offline businesses? make a contact form obvious on the page, you could also look into adsense arbitrage, although that would be with yahoo ppc