Hi, Being almost new in the world of adwords and owning a website, it crossed my mind two days ago to use google adwords for my marketing campaing. Registering and configuring is all made very easy, and the same evening i had my ad running with a maximum bid of 5 cent per click and a maximum budget of 5 euros per day. it worked like a swiss clockwork, people came to my website and browsed around. I am not selling anything on my site, it is brandnew and it is a Digg kind of site. My goal is to generate traffic, getting people in... and google adwords is perfect for it, you have a targeted audience and it is dirt cheap. But it can be even cheaper 1 cent per click ads ... this morning it crossed my mind that displaying an ad for 1 cent per click, is a dream ... every starting business has to invest .. and investing 1 cent per 'customer' is absolutely a dream however, i am wondering .. how many of you is doing the same thing? why pay 25 cents for a click if you can get the same for 1 cent? of course if you want thousands of visitors per day, then we are talking about a completely different balgame ... but to gain some exposure and attracting visitors for 1 cent per click ..
That's the definition of untargeted traffic. If you're selling something and you want qualified leads, you're not going to get them that cheap. Better to pay more and get traffic that converts
I dont get it ... If you pay 30 cents for a click because your add is on the front page, that will convert better? People click on an ad because they are interested or some of them just to browse ... but in essence they click because your ad shows something that attracts their intention. What is the difference with having an add somewhere on page 3, for 1 cent per click. what is the difference?
Well, you get more traffic on page 1 than you do on page 3, and obviously you would grow your site faster. But the question is whether or not that would also produce a positive ROI in your question. Most business people would strive for that rather than just accept status quo - but it's a free country, of course
That is true, but I have patience ;-) .. I started my adwords advertisement just a few hours ago, 49327 impressions 2 clicks, costing 2 cents .. that is hilarious another 2 visitors that are aware that my site exists :-D And if I look at it from an even more positive perspective, 49327 impressions, that to me means, a portion of those 49327 people saw my url ;-) and perhaps they dont click on the ad but type in the url themselves... aaah wishful dreaming
Hhmm - with that many impressions and so few clicks, it sounds like data from the content network and not search. You should probably try to create a more attention grabbing ad that is also relevant of course.
If numbers are all you are after then just buy some PPV or bulk traffic - its cheaper, comes faster and just as targeted ie not at all. I guess the rationale here is 'throw enough sh!t at the wall and see what sticks' but like earlier posters said its better to pay more for more targetted traffic IMO
The difference is - 90% of searchers never go beyond page 1. And more than half of those looking at page 1, never scroll down. And Martin Brock is right, to have that many impressions, your ads are showing on content network - the adsense ads that appear on blogs etc, not in search. You can make these work for you - and they are typically cheaper than search network, but you have to devise your ads to catch the attention of visitors to the sites they are shown on. And run reports to see what sites they are on, block the ones that don't work, and learn from the ones that do, what sort of placements are successful, and pick out more sites of that type to run as a placement campaign. Your enthusiasm is a good thing, but you can't just think "wow, I bet nobody has thought of doing this cheaper before" and expect to get the best return for your money. Experiment, learn, try things and RUN REPORTS ON EVERYTHING so you know wat is and isn't working, stop doing what isn't and do more of what is.
Thanks for all the feedback, i really appreciate it. I am just starting out, and i have very little knowledge. Right now i am like an elephant in a porcelain cabinet (Dutch saying ) .. but i do not mind, it is the best way to learn, and heck .. if these lessons are costing me 5 ~ 20 euros i am totally fine with it. I have read a little bit about the content network, and ppl are not that positive about it. Especially the ROI seems to be pretty bad. But since i am starting, and my website is not older than 1 month .. all exposure is welcomed. The internet is filled with howto's and do's and dont's ... but the best way to learn is to do it yourself, right? But that does not mean that i do not 'listen' to what others say, i am just a bit stubborn sometimes
You have to spend money if you are looking for some targeted people willing to open up their wallets... like you said, 1 cent traffic should be good if you want visitors to your site. If you are in the already competitive niche like dating, mortgage, insurance etc its very hard to find 1 cent clicks.
i'm not sure about your niche but i was getting for one of my customers clicks for 3 cents in AdWords but it was not commercial niche. In commercial 10-15 cents per click is super cheap in general. As per generating traffic for sign ups and so with AdWords it is fine (did it myself) but idea is to not use commercial keywords. In other words to come up with something what is not commercial even if your niche is commercial and use these keywords. As for position and page that is true that most people end up on the first page but not necessarily position 1 or 2 gives the best conversions.
If you want Page 1 and 1 cent per click, you have to get a Quality Score of 10. Even then, you aren't guaranteed the first page if people bid more than 1 cent. It's better to focus on ROI -- both the cost of the click and the revenue generated from it -- than just the cost of the click itself.
im sure, u must getting traffic from content, not from search result bcoz bid for google search are very high.
My google adword so far is not working very well. I got impressions and clicks. But not sales. big problem.