Hi, I've read that Google encourages Adwords users to "use Google AdSense to complement your AdWords account", as they put it in one of their articles. However, I wonder how effective can this be in reducing my Adwords costs, since I'm planning to run my own campaigns without hiring an Adwords specialist. Does this really offset the costs in a way that will be worth my while? Also, would you be so kind and enlighten me on ways other than coupons that can offset one's costs at least partially? And knowing that I'm a complete newbie, how long will it take one to be proficient in campaign management (or at least seeing meaningful results) as per your experience, and will getting help and guide from forums be useful? Thanks!
Do you mean the Google Content Network? This is normally a much cheaper way to get your ads seen. These type of ads are displayed on non-google websites instead of the Google search page.