So I finally pulled the trigger and am now trying to set up my PPC campaign. Okay, quick question about adgroups. Say I have 50 keywords I want to target. If I split them into groups of 5 (I understand they have to be very relevant), then I'd have 10 groups. Does that mean I'd have 10 adgroups and would thus have to do 10 completely different ads? That just seems a bit tedious. Thanks!
You don't have to have completely different ads. You could use the same one. But it would be a good idea to have different ones. The ads in a groups should be related to the keywords. If you sell dog food for example, the group you use keywords such as "dog food" would do better if you have that term in your ad. Same with the group for puppy food. Nothing wrong in saying dog food for ads in the puppy food group but you might get more clicks if you used puppy food in those ads. You should test two ads at a time in a group. That's called split testing. This is the only way to improve your response. With many groups, you could test even more variations of ads. That's to your advantage. Mix and match and try to figure out the magic words that get more clicks. Tedious? Sure. But you want to improve and have a great campaign, make more profit? Well, nothing comes easy. If you want to be lazy, your results will speak for themselves. You only have ten groups. Try a campaign with 40 groups.
I appreciate the clear explanation Lucid. A campaign with 40 groups does sound like a lot of word, and it's good you brought it up. It's a bit hard to realize when I'm doing more or less work than I should be as a novice. And just to be sure, you mentioned, "You don't have to have completely different ads. You could use the same one. But it would be a good idea to have different ones." You suggest using different ones. Different as in the first, second, and third line being completely different? So for example, let's say the keyword is "music course." Adgroup #1 Make Music Course Become A Musical Genius! 3-Day Music Course MakeMusicCourse.com Making Music Course Learn To Make Music Now! 3-Day Free Course MakingMusicCourse.com Adgroup #2 Learn To Make Music Making Music Can Be Fun Get Your Free Music Course! MakeMusicCourse.com Affordable Music Course Make Music Today! Easy To Learn Music MakeMusicCourse.com Is that what you'd do?
Different as in try different features, different benefits, different calls to action and different titles. Sometimes the same lines in a different order make a difference such as, taking from your first example: Make Music Course 3-Day Music Course Become A Musical Genius! So yes, that's what I'd do. I'd be testing different things, no just one ad for all.
Thanks for clarifying. Looks like tonight's gonna be a long night. BTW, what do you think about keyword grouper programs? I've heard of Speed PPC being good, although it is a bit expensive.
Any tool that can help you reduce time to create a campaign is good. You've got to ask yourself if it's worth it in your case. If you don't create a lot of new campaigns (like I do for clients), it won't be worth it. It won't save you much time either. Tools like Speed PPC, which I've never used but seen demos of how it works, are meant for large campaigns where there is repetition. For example, breaking up a campaign into groups based on cities. I'm a programmer and I use my own tools. Did such a campaign yesterday for 100 cities, took me less than an hour to decide on the two best ads currently running, select the keywords, run a routine to create a file for Adwords Editor, import in AE, manually fix any little problems (lines too long for some cities) and upload to the account. Speed PPC does the same kind of thing. Doing this manually would have taken maybe 5 hours. But it would not save you much if any time for small campaigns with just a few or non-repeating groups.
Okay that makes a lot of sense. Looks like I won't need to worry too much about that right now then. And check your PM Lucid