users worth

Discussion in 'General Marketing' started by svfox, Aug 18, 2007.

  1. #1
    If you had a network of 50,000 registered users and their personal information, I assume you could use your own targeted marketing then to get more then average $3 for 1000 impressions I see.
    Except for the fact you would be showing the same advertisements to the same people over and over.

    If I understand how it works. Advertisers would only want to make one go around, and then move on. So you would have to constantly come up with new advertisers. So you would have to charge $10 per 1000 or so to pay for the salespeople to get more advertisers.

    But maybe if you can do very good targetting you could charge $30 or $40 per 1000.

    Also the way the site is set up, you can give the advertisers not just a banner, but 90% of the whole web page, we just use 10%. I know it sounds weird, but its true. The users ages are from 10 to 35, its a mixture.


    So knowing this, that they get a whole web page to put their ads or whatever on(except 10% of the page) and they get targetted marketing down to geography and age, what would that be worth to them per month? $2000, $10,000, 0.00?



    Or are they going to say we only do adwords. :)

    Steve
     
    svfox, Aug 18, 2007 IP