"See which search queries triggered your ads to show and get clicked on. With the new Search Query Performance report, you can learn the exact word or set of words a user entered to trigger your ad when searching on Google.com or one of our search network sites. Gain insight into how people find and react to your ads and determine how well your keywords and ads are targeted to your potential customers by viewing the Search Query and Search Query Match Type metrics associated with this report. Access this report from the 'Create Report' page within your account today." So I tried it out. Result -- It showed that the 'search queries' in 8 of my top 10 performing keywords were: '# other unique queries' (where # = a number between 1 and 6) So I looked up the help files: "Does the Search Query Performance report show every single query? No. A report that included every query that triggered your ads to show is likely to be unmanageable in size and difficult to process. To solve this problem, we've aggregated statistics for all outliers (i.e. queries that don't meet our privacy and volume requirements) in the 'All other queries' row. Please be assured that the vast majority of the Search Query Performance report includes queries that led to your ads being clicked on. These queries are significant in that they will prove to be the most helpful in building a more effective keyword list." What a load of cra*. What use is 'other unique queries' to me? ========== Another useless 'new feature' = Website optimisation tool The dots go round in a circle for about 2 minutes, then it swiches back to the previous screen - no optimisation report -- nothing! Has anyone had any better luck than this with these 'features'? --
If you use Google's Webmaster Tools, you can see what search phrases return your website in a search and the ones where your link was actually clicked. I think you can also get what you are looking for with Google Analytics.