Over the past couple of years I have been interested in PPC marketing. I purchased a few informative guides online on how to use PPC effectively. I joined Adwords and never had any success - 'from time to time I would make a small profit I discovered a tool called 'Spyfu'. I'm sure many of you have heard of this tool and probably are even using it. For those of you who haven't I suggest you look into using it. This tool is a life-savor. You can check out your competitor and find out all their paid PPC keywords and also search engine keywords. The research is done on your part. You get access to all the profitable keywords in a click of a button. There are a couple spy tools out there, but I believe this one is the best. You can even compare your competitors competitors. Just thought I let some of the new members in on a little secret that can save hours of research.