Used to be in first page but now in 3rdpage

Hello guys,
My site, http://www.beforeyoubuy.co.uk is now in page 3 of google. It used be in first page and in the first 5 results for "free line rental", "12 month free line rental", and "12 months free line rental". I have not changed much in terms of content. I wonder what might be wrong.

Thanks for your help.
Regards

 

Not changing much in content can be the issue on its own. Google loves new content...also you need to consider what your competitors have changed on their end to be played higher than you.

 

Did you bought any backlink in the past and stopped it now? Sometimes only one bad .ru backlink can create problems.

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No. I never bought any backlinks.

 

then you need to work on unique content,
we all prefer fresh and unique content, let alone google

 

increase your backlink quality bro, this will increase your SERP

 

You might want to also note that your site doesn't have a very clear link structure except in the footer to some other pages. If you're looking at increasing your search engine readability you might want to have a better menu system at the top that will allow search engines to crawl directly to key pages you're targeting. The left-hand menu is ok, but bear in mind some of the URLs associated with it are dynamic which might hurt your rankings as well.

 

it will be please u'll be able to see it....u can in the mean while submit on dir sites