You may have been using a variety of link building tactics for SEO purposes like directory submission, posting on do follow blogs and forums, article submission etc. Have you ever wondered about how press releases can help you in your SEO battle? If not, read here to know some tips for writing an effective press release: http://www.webdesignexperts4u.com/articles/press_release_writing_6_tips_to_help_you.html Once your write up is ready, submit it to various press release sites (some are even free and don't need any payment) and enjoy a surge in your web site traffic.
Well to be honest, you can only expect great results from paid PR's only including getting into google news
What is the best way to track press releases while still making sure that you receive credit for any backlinks? For example, most people will use tracking links in their press releases to track them, but will these tracking links count in terms of PageRank? Or should a redirect be used that captures all of the referring details but 301's to the actual URL and not a tracking URL?