Social media can be a cheap and quick way for businesses to reach their target audience. It can also be an easier way to reach their target audience with many social medai sites supplying free aps to use on smart devices so people can be reached more easily. With business social media sites like linkedin and manta it also is a great way to network and exchange idea's and technique's with business owners and key players in most industries.
According to me ,If your business limits its online presence to advertising banners and blogging, it's missing out. The Internet provides powerful networking opportunities that allow users to effectively target their audience by logging on to social sites like Facebook, google plus and more.