Do you guys know how to add negative keywords to MSN adCenter? With Google AdWords it is easy (just add a - before the word). Any help would be appreciated. I want to try and boost the CTR if possible.
On the 'Keyword Performance' tab for an order, click the 'Manage Keywords' button, which will bring up a list of all the keywords in your order. Above the list, click on the 'Match Options' pull-down, and select 'Excluded Keyword(s)'. This will then make a text box visable beside each keyword for you to enter negative keywords in, as a comma seperated list (negkw1,negkw2,"neg kw3"). There doesn't appear to be the facility to enter negative keywords at the campaign or order level, I think you have to do it for each individual keyword. Hope this helps. Dan
You can set negative keywords in the campaign level by selecting the option "Bulk Edit" in the Campaign tab you can enter the negative keywords their.