Usage of mascots may either be a funky or a funny way but a proper mascot can explain a few things. But will it help for online marketing campaigns?
Hello! A digital mascot is a nice prop to use in promoting your business. Of course it depends very much on the niche you are trying to launch the marketing campaign. But, in principle, it should not be a problem if you choose to have a mascot. Good luck!
It all depends on your brand and the approach it wants to incorporate. A mascot is just a fraction of the overall brand so if you think that it can complement your brand name or vision - then by all means, don't be discouraged to use one. I have seen a few which are really memorable and makes the company more identifiable.
A mascot is indeed a pretty cool idea. I do believe that it can help any marketing campaign (online or offline) mascots are attention getter, how can they not? Be sure to come up with a figure that will represent your brand very well. Oh... and make it a very cute one!
Mascots can definitely add to your brand. People are visual and a mascot can help cement your brand in their memory. It has to be appropriate, however, to your brand. You don't want a goofy mascot trying to sell you high ticket financial services for instance. That will not inspire confidence. But a mascot that matches the brand and service is a good thing.