Greeting, I have no experience in seo but I have one question in my mind which i want to know.My question is when we start directory submissin, social bookmarking and article submission then why we use the keyword in the submission and also in hyperlink. and I have also seen when we do more submission at good quality site for a particulr keywords then ranking for that keyword improve. But I don't know which thing in serch engine are giving importance for keywords in submission. Thanks Om
search engine identify keywords and its website link associated with that keywords, when u build link, search engine find those link and keywords and give rank once those link got approved.
When you use your keywords when submitting to directory sites, search engine identifies your submission as a related content with the keyword you used. This means that when people search for content using the keyword you used, your submission will be indexed and will contribute to your website's SEO.
You want to use the main keyword that you want to rank for because that essentially counts as a "vote" to rank for that keyword. If another site leaves a link to your site and it has the anchor text "how to build muscle" google is going to assume your site must be about "how to build muscle" and rank you higher for it. However, these days you need to be careful, you don't want all your backlinks saying the same thing because this will look like spam!
search engine identify your keywords more optimize and add in the list of top website. When user search out with that keyword then search engine quickly shows the results among those top websites and you are one of them. so keyword linking is very essential to optimize your keyword with your website