If you have a website selling stuff and you use the Oscommerce shopping cart, you can go to massale and create a free app that integrates into your fan page so you can sell directly from facebook using paypal/credit cards. The app is free for up to 20 items in your inventory, otherwise there is a monthly charge Effective marketing appears to be accomplished by quality content, real human interaction, contents, games, incentives, #likes, real friends plus website integration with 'like' buttons / 'publish to facebook' / widgets.
1. Create an interesting profile using your Business name (prefer NOT to use your niche as your username) 2. Publish quality wall posts (informative, engrossing and try to add fun angle into it) 3. Join niche related groups and invite people to join your community 4. Respond to comments and requests responsibly 5. Organize contests and distribute freebies / coupons 6. Use facebook ads 7. If possible, create your own application to promote your products
Simply linking your site to your facebook account raises your pr value considerably. One of the most effective ways, provided you have a lot of friends
Create unique profile in Facebook with unique Facebook profile URL. Create Page in Facebook and promote your page in your website as well as well known social networking website its really helpful to your website. Always update your profile wall with your website products as well as services.
I guess making a perfect fan page, group and a friend circle, who can keep commenting and sharing your posts is going to help to make your business.... Make sure you have those friends who are real and can everytime keep commenting and sharing your post and publicize your business