Use of domain name as a keyword???

Discussion in 'Google AdWords' started by omie, Sep 17, 2007.

  1. #1
    We use domain name as a keyword for our campaign. could others use our domain name for his/her campaign???

    eg.

    abc.com---this our domain name

    If we put abc.com as a keyword ("abc.com") it shows result others...means they use my domain name for his/her campaign...Is it possible???
    Any help would be greatly appreciated :)
     
    omie, Sep 17, 2007 IP
  2. steliosp

    steliosp Peon

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    #2
    yes it is possible unless you have trademark on this domain. ( there is a chance that the quality score will be low and the cpc high! )
     
    steliosp, Sep 17, 2007 IP
  3. cianuro

    cianuro Peon

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    #3
    Not true, even if the domain contains a trademark, you can still bid on the keyword. You just cannot include it in your ad.
     
    cianuro, Sep 17, 2007 IP
  4. CustardMite

    CustardMite Peon

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    #4
    But you can be blocked from bidding on Trademarked terms, though... I wasn't able to bid on 'Blackberry' on one of my campaigns, even though the company in question sold them.
     
    CustardMite, Sep 17, 2007 IP
  5. cianuro

    cianuro Peon

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    #5
    cianuro, Sep 17, 2007 IP
  6. CustardMite

    CustardMite Peon

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    #6
    It wouldn't allow me to have the word in my keyword list - I couldn't continue to complete the setup without removing it.

    I spoke to Google, and they said that we needed Blackberry's permission to bid on the term. Blackberry declined, as they had some kind of agreement with the big retailers (never did get the whole story on that)...

    If you do the search in the UK, you only get the big retailers and networks, Blackberry themselves and a company I've never heard of (don't know how they did it).
     
    CustardMite, Sep 17, 2007 IP
  7. tvmatt

    tvmatt Peon

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    #7
    In the UK, bidding on trademarked keywords is not allowed. However, it is allowed in the US and Canada.
     
    tvmatt, Sep 17, 2007 IP
  8. sysop

    sysop Peon

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    #8
    That's a good idea from you. Maybe I will be using the same idea on my new sites.
     
    sysop, Sep 17, 2007 IP
  9. cianuro

    cianuro Peon

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    #9
    I did not know that. You learn something new every day. We only have one client in the UK and they most certainly have permission to bid on their own TMs.

    Thanks TVMATT.

    Custartmite: Sorry for the confusion.
     
    cianuro, Sep 17, 2007 IP
  10. speed100

    speed100 Peon

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    #10
    It's usually on the company's website if you can bid or not on their name.
     
    speed100, Sep 18, 2007 IP
  11. CustardMite

    CustardMite Peon

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    #11
    ???

    Why would a company put that on its website?

    I've never seen that information on any website. Can you give an example?
     
    CustardMite, Sep 18, 2007 IP
  12. thecashcow

    thecashcow Peon

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    #12
    If they want to use your company web site as their keyword that's free marketing for you :)
     
    thecashcow, Sep 18, 2007 IP
  13. totalmasala

    totalmasala Banned

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    #13
    ye it is possible until you have Trademark on it like microsoft has!
     
    totalmasala, Sep 18, 2007 IP
  14. magda

    magda Notable Member

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    #14
    Well, no it's not, because if someone types in your company name, their ad pops up, sending people to their site, not yours.
     
    magda, Sep 18, 2007 IP
  15. tvmatt

    tvmatt Peon

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    #15
    Trademarks are not protected by default - trademarks are only protected after the proper paperwork is filled out by the trademark owner and sent to Google.
     
    tvmatt, Sep 18, 2007 IP
  16. enoveltysigns.com

    enoveltysigns.com Peon

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    #16
    We use ours but it is to early for me to get any results
     
    enoveltysigns.com, Sep 18, 2007 IP
  17. speed100

    speed100 Peon

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    #17
    Sorry for the misunderstanding.
    You like a publisher can put restriction on advertising your domain like keyword.Lets say you are reunion.com (popular dating site,just example).You ,like the owner of this domain,are joining Azoogle marketplace or similar,where advertisers and publishers are meeting.Like publisher,you can put rules for advertisers not to bid on your domain like keyword.These are some of the rules from reunion.com:
    The following rules must be followed. Failure to comply can result in nonpayment:
    1. Reunion.com is a trademarked term and cannot be bid on.
    2. You can bid on keywords that contain the word reunion, but not reunion.com.
    etc.
     
    speed100, Sep 18, 2007 IP
  18. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #18
    Yea, Google has different rules based on the country. US & Canada are different from all the rest I believe.
     
    GuyFromChicago, Sep 18, 2007 IP