use of 301 redirections when transfering domain from 1 host to another

Discussion in 'Search Engine Optimization' started by VannaL, Mar 24, 2011.

  1. #1
    Hi,

    My current web site is hosted on a CMS platform of my current host provider. I would like to build a new web site with new content and new design in Drupal and to host it with another provider but using the same domain. My current web site already has pages indexed with Google and a good rank which i do not want to lose. Can anyone help me with a tip on how to make this transfer without losing seo rank i have.
     
    VannaL, Mar 24, 2011 IP
  2. basickno

    basickno Member

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    #2
    Simple transfer your site to new hosting and redirect all existing url (those are going to become obsolete after up-gradation) to your new urls or homepage it self after transfer to new hosting.
     
    basickno, Mar 24, 2011 IP
  3. VannaL

    VannaL Peon

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    #3
    Hi,

    That makes sense but i don't see why should i transfer the web content and current CMS if i am not going to use these. I want to instal Drupal instead of current CMS. Content and design will be completely different from the current site.
     
    VannaL, Mar 25, 2011 IP
  4. roger wood

    roger wood Peon

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    #4
    if you are telling here that you are going to change content and design completely then why you want previous content to shown to user.. yes if you want to use same content and theme then you should be worried about this...
     
    roger wood, Mar 25, 2011 IP
  5. VannaL

    VannaL Peon

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    #5
    I don't want to show the old content but to use rank that my pages made for all these past years. Or maybe somebody will look for old pages and i prefer to redirect these visitors to new ones instead of sending them to 404 page as most of these current pages will not exist, i will create new urls.
     
    VannaL, Mar 25, 2011 IP
  6. techlunatic

    techlunatic Peon

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    #6
    I think you are confused with the query buddy . On one note you are saying that you want to move to a new site will all fresh content and while concluding the question you are asking how to transfer the already indexed pages to new site ! If a page is indexed already that means the content is tagged to that permalink url , you cannot just pass PR and keep the content as it is . Such redirect will look like cloaking and doorway pages and get the new site banned for blackhat penalty . The only logical thing to do is what @basickno suggested . I suppose he assumed the right query would be "how to transfer a site" and has replied appropriately because what you are looking for is not possible "transferring PR without transferring content" . The most you can do , if you dont want the old content to come on your new blog is to give a dofollow backlink to your new blog from your old blog , which you claim has a high rank .

     
    techlunatic, Mar 25, 2011 IP
  7. roger wood

    roger wood Peon

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    #7
    Ok then do one thing .. on your 404 errror page or file put the link of sitemap of your new site.. so user will not go anywhere else will continue navigating your site.. hows this idea.. ?

     
    roger wood, Mar 25, 2011 IP
  8. VannaL

    VannaL Peon

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    #8
    Hi,

    Yes i do believe that my question is a bit confusing due to the fact that i never had experience with something like this. I did some research but never did something like this in reality.
    Let me give you more info, this new web will not go in different direction from the current one. It will still be the same company, within the same industry but design will be more fresh, there will be wider product offer and therefore we will have new pages as the web structure will change. So, the new (fresh) content will be very related to the current one but i cannot say that it will be the same, i can tell that the main keywords will remain the same.
    What i read is that 301 redirections allow you to keep good page rank so i started thinking in this direction and looked for some help here.
    I just want to explore possibilities that 301 redirection can offer me in this case.


     
    VannaL, Mar 25, 2011 IP
  9. VannaL

    VannaL Peon

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    #9
    Not a bad idea at all, my 404 page will have a sitemap or at least some main links, this is for sure!
    However, i believe that visitors will have a better experience on web site if they are forwarded to the new platform instead of selecting a link on 404 page. Also, with 404 i don't get the past page rank as i get when i use 301 redirections. Is this correct?
     
    VannaL, Mar 25, 2011 IP
  10. roger wood

    roger wood Peon

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    #10
    What i think that redirection will confused the user and crwaler both its like cloaking that user is searching some thing else and getting some thing else.. so its good to use sitemap t here instead of black hat steps cloaking, you will put your site into danger if you do so by using cloaking ... its a kind of cloaking that you want to try so dont do that
     
    roger wood, Mar 25, 2011 IP
  11. techlunatic

    techlunatic Peon

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    #11
    What the main question is - Agreed that you are going to add new content to your new website , but will you be shifting the old content also ? That is ONLY when a 301 redirect will help you . 301 is used only to tell the search engine that the CONTENT that was here has been moved to other place . That is what you heard about redirects . What you are saying about PR flow is not possible because if it was then people would register 100 domains make one post on each and leave the site to ferment for a few months and when each of the sites got a PR they would redirect the PR to their main site and the site would get an instant PR boost (In hypothesis) . That is why Search engines dont allow ONLY flow of PR when your content is not moved . That 'trick' which you are referring to is a classic black hat technique called "door way pages" - i.e passing PR without moving the content which gets the site banned . If you choose to move the entire site with old posts then the 301 can be used coz it is only for that purpose and it will pass a 50% or less PR of your old site because a major part of a sites PR is obtained due to domain age so if your domain was 5 years old and google granted you a PR 4 just coz of that alone then your new site will not get any PR benefit . But if it was a result of link building then it will pass so in every 301 there is loss of PR , be it more or less depends.

    Get my point ? what you are trying to say to the search engine is - Mr SE , I had "A" site which u loved a lot and also gave a PR (x) now I am making (B) site so please can you pass on that "A" PR to my new site just because the owner of the site is same ? Something like that . 301 is ONLY and ONLY for the occasion of site(content) transfer to another domain and not a way to tell the search engines that you owned a good site in the past so you deserve a good PR for the new site too . PR flow does not transfer like bank account money transfer . Its like good deeds ;) whatever you do on a domain , the benefits of that remain on that domain itself UNLESS if you pick up whatever you did on the old domain(your posts) and place it in the new domain .
     
    Last edited: Mar 25, 2011
    techlunatic, Mar 25, 2011 IP
  12. VannaL

    VannaL Peon

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    #12
    I guess mu last intention is to use black hat techniques, i never really thought about doing so. :)
    The thing is that i will have a new broader web structure, we did repositioning of the company, this broader web structure will require new pages and new URLs. Also, we have a new copywriter who will make the content more attractive than it is now. So, the content will be very related to what we do now, but it will be more, lets say fancy! :) Domain will still remain the same, i am not changing domain name. I was just thinking what will happen with my PR of my old pages, URLs which will be deleted. I don't want to lose these.
    I guess the way i explained my situation is a bit confusing as i don't have enough information on how it works in reality. From what i read so far, people make 301 redirections from old pages to their new pages and in accordance to this little research i made it helps the web site in regards to seo.
    For example this is something i read:
    ''When changing the actual URL structure of a page on web site (for instance, mysite.com/cars123.html to mysite.com/cars456.html), and the original URL has page rank, a prominent position in search engine results and/or backlinks - you'll want to pass on its stature to the new page. The best way to do it is with a 301 redirect! Even if you're looking to delete a page - use a 301 redirect to forward it to your home page, or the parent page it was under, so that any old hyperlinks out there won't point to a 404 - Not Found page.''

    Can you understand now the way i am thinking? When reading this it seems logical to do these 301 redirects, there was really no intention of using black hat seo.

     
    VannaL, Mar 25, 2011 IP