Here I would like to highlight one another important fact of search engine optimization especailly for inner pages. Using Keywords in the URL or page Names. You should always have good content on the sub pages of the website. The secret of getting them crawled and indexed easily on search engines is naming them correctly and putting them at correct place. if your subpage is about one of your service then here is how it should look like www.domainname.com/servicename/sub-page-with-keyword.html Example : wwww.SomeSoftwareCompany.com/Software/softwaredevelopment.html Make sure you put legitimate characters in the above URL, too many words or keywords in page name could be dangerous. Link your pages correctly from one to other page so the user doesn't find it difficult to browse the website and always use keyword in anchor text rather than using "Click here".