Use Internet Marketing Using Local Search - Get Paid!! If you are not taking advantage of the growing internet marketing trend toward search engine local search, you are really missing out! Local Search is vital because of the high trust factor it brings to your website, prospective buyers like to know who they are doing business with and where you are located. Many prefer to do business locally. The use of local search is getting really hot while at the same time being a greatly misunderstood concept. Local advertising online has gone past the experimental stage. Only 18 months ago, less than 6% of sponsored links were local businesses. Today, that number is more than one-third. Each year, more and more customers are turning to the web to find local businesses. Last year, more than 70% of customers found local businesses online. Yellow Pages, word-of-mouth and newspaper advertising (including classified) are still effective, but the online market is reaching new heights. Often, a customer will hit the Yellow Pages and then turn online to verify what they found or find additional places to buy that may not be in the Yellow Pages. What are we seeing? The birth of a new savvy consumer. Local search is not yet being met with the aggressive strategies that organic marketing is, and missing this opportunity is one of the biggest mistakes that online marketers can make. Using Local Search to capture a person deep in the buying cycle is one of the biggest reasons for high conversions. For example, a person can do a product search for weeks, find the exact model that they want, and then do a search for it locally and purchase it. Catching the customer deep in the buying cycle allows conversions to skyrocket. Key Point: Approximately 50% of local businesses do not have websites. Web designers should be smiling? Most of us forget about targeting localized traffic for keyword research: neighborhoods, area codes, counties, other non-obvious geographic targets, airport codes, metro areas, etc. The conversion ratio for local search is seven times that of national or worldwide searches, and the click through rate is 30% plus, which is huge. With numbers like that, if you aren't taking advantage of Local Search, you are missing a large segment of your potential customer base. 40% of web searchers will call and buy over the phone instead of using your online buying system. There are many local businesses who have stopped advertising online because sales do not appear to be strong, only to suffer a further drop in sales because the online searchers were calling in and the local merchant did not know what was generating the call ins. If you do not have a way of tracking web to phone sale conversions, you really don't know where your sales are coming from, do you? What You Should Do: Offer incentives to local searchers - helps with tracking Buy or get links on local sites and directories Get listed on www.truelocal.com - the cost is minimal Expand your keyword list to include local geographics and retarget your web pages accordingly Make sure you have your company name, address, area code and phone number on every page in your web Think outside the box for other ways to make local connections Think globally - Market Locally.
Very nice, I did read some of your article and I like it, but I don't have a good niche to get listed so I decided to start a local project on my self ... Thanks for the tips ...
If you do not have a good niche - fond a business person who has one - and promote theirs -- you will make money
its really quite simple - find a company like a realestate broker - show him a search for a real estate agent in your home town .. if he isnt on the front page of the search results offer to help him get there