i was wondering which of the following strategies is better from an SEO and search engine success longevity standpoint? 1. you have a domain parrots.com will make site about different aspects of parrots.. ie. parrot training parrot health tips teach parrot to talk parrot care these are 4 categories or sections that branch off of main topic 'parrots'.... so better identify these four sections as html pages : www.parrots.com/parrot-training.html www.parrots.com/parrot-health-tips.html www.parrots.com/teach-parrot-to-talk.html www.parrots.com/parrot-care.html all content under each of the above links would be very specific to the particular category OR to separate each into its own directory: www.parrots.com/parrot-training/ www.parrots.com/parrot-health-tips/ www.parrots.com/teach-parrot-to-talk/ www.parrots.com/parrot-care/ and again, all content under each of the above links would be very specific to the particular category but which is better approach ? or doesn't it matter... i guess i have always been afraid to use directories because I am thinking it weakens the page rank pass on effect, but maybe I am wrong.