True, I get stuck competing with the NY Times on this one campaign and for the popular keyword they're appearing for, their ad copy is not very clear or relevant, so I'm assuming they have a very low CTR. I'm assuming they're bidding heavy on it cause it's a very popular keyword but getting a low CTR so I need to compete with a low bid and high CTR. But the one keyword does get about 20,000 impressions a day.