Use adwords for adsense.

Discussion in 'AdSense' started by subigo, Oct 27, 2005.

  1. #1
    I've read different points of view on this subject. Some people say they tried adwords for adsense and they ended up paying google, some people say the opposite. I decided to try my own experiement. Here is what I did...

    I had a new site I was about to launch... normally I go crazy with submissions for about a week, but this time I thought I would try something new. I created an adwords campain for the site and made sure that the ONLY traffic I would get would be from adwords... so did it work? Kinda.

    First, I have to stress that you have to use a REAL site. Something with content that you care about. Anything else and the people that clicked your ad will just hit the back button.

    I was able to find a keyword that gave me good placement for only $0.04 a click. However, my site has related content that pulls in an average of $0.20 per click from adsense.

    After 1000 clicks from adwords I had spent a total of $40... but how much did I make with adsense? Here were my findings.

    Depending on placement, 20-40% of my visitors would click another ad on my site. In the end, the exact number was 30% of the 1000 visitors clicked an ad. So I made $60 with adsense... $20 profit right?!! Easy money! Not so fast.

    It WOULD be easy money, but here is the catch. Remember how I only paid 4 cents a click in my adwords campain? Well, that's great and everything, but adwords only sent me an average of 150 visits a day. That's why the clicks were so cheap. The keyword wasn't the greatest... if it would have been, I definitely wouldn't have been able to make a profit.

    So all in all it took me a week to make $20 using this method. Take it or leave it.
     
    subigo, Oct 27, 2005 IP
  2. Jafar Calley

    Jafar Calley Peon

    Messages:
    255
    Likes Received:
    8
    Best Answers:
    0
    Trophy Points:
    0
    #2
    I was thinking along the same lines. Good post Subigo.
    What's the point of paying for a decent keyword and hoping that visitor clicks on an adsense ad that may or may not just cover the cost of the adword click? If you have actual product to sell, adwords may be worth it but to use it just to get adsense clicks, you are much better off building on SEO and just doing it the hard way like everyone else. At least the non-clicking visitors won't cost you anything.
     
    Jafar Calley, Oct 27, 2005 IP
  3. The Webmaster

    The Webmaster IdeasOfOne

    Messages:
    9,516
    Likes Received:
    718
    Best Answers:
    0
    Trophy Points:
    360
    #3
    subigo.. Nice post.

    As you said you get only 150 visitors a day, have you tried researching better Niche keyword/low cost, related to your site?
     
    The Webmaster, Oct 27, 2005 IP
  4. subigo

    subigo Peon

    Messages:
    432
    Likes Received:
    16
    Best Answers:
    0
    Trophy Points:
    0
    #4
    Yeah, I am still messing with it and trying different keywords. In order to make this really pay off, you would definitely have to find that super-niche-never-used keyword.

    I doubt I will ever seriously try to do this on a large scale... it's just something I felt like testing.

    Doing a little SEO to your site is really the way to go.
     
    subigo, Oct 27, 2005 IP
  5. SEMWorld

    SEMWorld Peon

    Messages:
    68
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #5
    The key here is figuring out which ads are worth keeping. Basically blocking out the low ctr ads and low paying ads. Experiment see if blocking certain ads makes you more money. Some ads may get fewer clicks but generate more money in the long run for you.
     
    SEMWorld, Oct 27, 2005 IP
  6. IamNed

    IamNed Peon

    Messages:
    2,707
    Likes Received:
    276
    Best Answers:
    0
    Trophy Points:
    0
    #6
    I say it was worth it. Kepp repeating it and you will get more visitors and some will return and click your ads some more
     
    IamNed, Oct 27, 2005 IP
  7. cuongdm

    cuongdm Peon

    Messages:
    68
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #7
    the important point is that how to make your visitors come back to your site after their first visit. AdWord is good for the start but run it all the time is not a good idea.
    Just my idea :)
     
    cuongdm, Oct 27, 2005 IP
  8. uca

    uca Well-Known Member

    Messages:
    2,242
    Likes Received:
    69
    Best Answers:
    0
    Trophy Points:
    155
    #8
    I agree with the last post.

    Adwords is good to get your site noticed and if it's good and a kind that brings visitors back regularly, you might end up with good Adsense profits which indirectly come from the Adwords campaign.

    If you're paying Adwords to get every single visit, you have to pay very little and hope to get paid very well. With the cut that Google takes it's not very likely to work. :)
     
    uca, Oct 28, 2005 IP
  9. yo-yo

    yo-yo Well-Known Member

    Messages:
    4,619
    Likes Received:
    206
    Best Answers:
    0
    Trophy Points:
    185
    #9
    I've personally done something similar and made a good amount (over $50/day profit). Unless you really know alot about conversions and ppc it won't work for you and you will be lucky to break even.

    How are you paying 4 cents a click when the minimum bid is 5 cents?
     
    yo-yo, Oct 28, 2005 IP
  10. Nokia999

    Nokia999 Guest

    Messages:
    1,488
    Likes Received:
    74
    Best Answers:
    0
    Trophy Points:
    0
    #10
    what is your CTR ?
     
    Nokia999, Oct 28, 2005 IP
  11. yo-yo

    yo-yo Well-Known Member

    Messages:
    4,619
    Likes Received:
    206
    Best Answers:
    0
    Trophy Points:
    185
    #11
    Depends on the site. Always double digits, usually higher than 30%.
     
    yo-yo, Oct 28, 2005 IP
  12. bluegill_catcher

    bluegill_catcher Active Member

    Messages:
    862
    Likes Received:
    22
    Best Answers:
    0
    Trophy Points:
    58
    #12
    Ive started seeing a good profit doing this, but I sure lost money when I tried it with AdWords, there are a couple of other PPC engines that you can get some good search words for 1 cent a bid. Don't just rely on AdWords to funnel paid traffic to your AdSense sites, you can easily go in the red with them unless you have some really high-paying adsense ads and sale conversions.
     
    bluegill_catcher, Oct 28, 2005 IP
  13. GuyFromChicago

    GuyFromChicago Permanent Peon

    Messages:
    6,728
    Likes Received:
    529
    Best Answers:
    0
    Trophy Points:
    0
    #13
    There is no minimum bid in AdWords anymore.
     
    GuyFromChicago, Oct 28, 2005 IP
  14. SEMWorld

    SEMWorld Peon

    Messages:
    68
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #14
    Yes, but I find adwords demanding I raise bid prices and my ads turned inactive when they didn't before this inactive keyword status was implemented.
     
    SEMWorld, Oct 28, 2005 IP
  15. GuyFromChicago

    GuyFromChicago Permanent Peon

    Messages:
    6,728
    Likes Received:
    529
    Best Answers:
    0
    Trophy Points:
    0
    #15
    Or improve quality....:)
     
    GuyFromChicago, Oct 28, 2005 IP
  16. SEMWorld

    SEMWorld Peon

    Messages:
    68
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #16
    Oh right LOL! :p
     
    SEMWorld, Oct 28, 2005 IP
  17. GuyFromChicago

    GuyFromChicago Permanent Peon

    Messages:
    6,728
    Likes Received:
    529
    Best Answers:
    0
    Trophy Points:
    0
    #17
    I was being serious. Higher quality ads will allow you to keep running at a lower CPC.
     
    GuyFromChicago, Oct 28, 2005 IP
  18. SEMWorld

    SEMWorld Peon

    Messages:
    68
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #18
    All clowning around I have improved CTR% by double and they still keep saying to raise the min. bid amount.
     
    SEMWorld, Oct 28, 2005 IP
  19. GuyFromChicago

    GuyFromChicago Permanent Peon

    Messages:
    6,728
    Likes Received:
    529
    Best Answers:
    0
    Trophy Points:
    0
    #19
    What you don't know though is what type of CTR you're competing with. If your CTR is 5% and all the other advertisers are getting a 40% CTR, well then, your CTR stinks:) Of course it also depends on what everyone else is bidding.
     
    GuyFromChicago, Oct 28, 2005 IP
  20. SEbasic

    SEbasic Peon

    Messages:
    6,317
    Likes Received:
    318
    Best Answers:
    0
    Trophy Points:
    0
    #20
    if(pennies are made) {
      repeat with more (similiar cost) keywords;
    else {
      quit
    PHP:
     
    SEbasic, Oct 28, 2005 IP
    The Webmaster likes this.