Logo name = kleboe A reassuringly expensive recruitment consultancy which differentiates itself through the industry expertise of its consultants. Please use a sans serif font which feels modern with a tiny element of being traditional. Ideally I’d like it in blue but it depends what works. The icon/graphic should have an almost natural, organic feel: Starbucks, Shell, BP and Unilever do this extremely well. This icon should not overtake the main text but should compliment it. No more than 2 or three colours that should fit with each other well. Where I don’t like the Shell logo is in the stark contrast of the red and yellow, so avoid a stark look. Where I love the BP logo is where the three colours mesh really well with each other and it take an almost organic form. My brand needs to look knowledgeable, credible, modern with a hint of traditionalism and strong. Favourite designs include: Starbucks - strong and interesting Unilever - again interesting yet contained BP - organic yet industrial - very clever Shell - simple and stylish Mercedes Benz - a hint of traditional and simple As always payment is via Paypal