Hi Guys, As you know your bounce rate has direct impact in Serps, I have a question to you all. Does usage of analytics reveals bounce rate to Goolge serps team? If so it is better not to use analytics if you have high bounce rates. Let us know your thoughts?
If Google want to include a factor for bounce rate in their algorithm, they can do it based on the serps page (As you know your bounce rate has direct impact in Serps, - we don't know any such thing, we can theorise that it may be one of the 200 factors that makes up the algorithm) - the amount of time it takes to click on a link, decide it's not useful and go back to serps to click another link. Google has data on trillions of sites at it's fingertips - the benefit you gain from having a free and detailed analytics package far outweighs any possible theoretical use you think google may make of your statistics.
This is not true. The bounce rate did not impact the SERP Bounce rate is just to give you idea where to improve, so that your visitor will like to read more at your website. Google analysis can tell you the direction to improve the bounce rate. That's why people using google analytic
I've heard this theory a lot - I think it's BS. Maybe google would look at it in terms of users bouncing back to their engine after they send somebody to your page (which they could do for everybody), but I don't think they would penalize you for using their product (analytics).