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URL shorteners

Discussion in 'Search Engine Optimization' started by Highlandspring, Mar 30, 2018.

  1. #1
    I can't decide if any particular URL shorteners has an advantage over another.

    Trying out 3 different ones at presnt

    Owly, Bitly or Google
    SEMrush
    Is there any SEO benefit to links like these? And if so is it better to use the Google one or a strong other one which is not directly Google.

    I am thinking of using these on articles placed on Web 3 sites so the link is not direct etc
     
    Highlandspring, Mar 30, 2018 IP
    SEMrush
  2. mrb1129

    mrb1129 Active Member

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    #2
    I terms of SEO they don't have any advantage over each other.
     
    mrb1129, Mar 30, 2018 IP
  3. bradshaw

    bradshaw Greenhorn

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    #3
    remember one thing if you are using url shortner then it is good but there are no advantages purpose in SEO.
     
    bradshaw, Apr 4, 2018 IP
  4. JoeSpirit

    JoeSpirit Active Member

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    #4
    Why is it good? What do you consider to be the advantages of a URL shortener? I'm curious to know.
     
    JoeSpirit, Apr 4, 2018 IP
  5. Pamela Turns

    Pamela Turns Active Member

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    #5
    URL shorteners can lead to spamming and endless redirections but they do pass link juice.
     
    Pamela Turns, Apr 4, 2018 IP
  6. dam pointing

    dam pointing Peon

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    #6
    The main purpose of URL shortener is just shorten your long url, it is useful when we want to share url on Social media sites rather than posting long url its better to post shorten url but it wont give you any advantages in SEO.
     
    dam pointing, Apr 5, 2018 IP
  7. Emma Eva

    Emma Eva Greenhorn

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    #7
    nope , you can use links shorten just for making your url tiny , that's it
     
    Emma Eva, Apr 13, 2018 IP
  8. Peter_jd

    Peter_jd Active Member

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    #8
    According to several ranking specialists, it seems that using URL shorteners doesn’t lead to any negative impact on your SEO.
    As a matter of fact, shortened URLs are considered by search engines as any regular 301 redirects and they will thus act upon it. As Matt Cutt from Google explained in the video below:

     
    Peter_jd, Apr 17, 2018 at 2:18 AM IP
    JoeSpirit likes this.
  9. Sean Gugerty

    Sean Gugerty Member

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    #9
    Peter speaks it true! And if anyone tells you any nonsense about negative SEO impacts, ask them ,"Then why is Twitter partnered up with Bitly? In fact, when customization of the URL is an option that can be a game changer for you! Say on Instagram for example you make it super easy to remember , you might actually be able to drop a link beyond the one you get in your profile!(I just change mine tho f***it lol!) Twitter it has very noticeably effects upon people and their choice to engage your content.. If you customize it well you'll notice substantially more engagement.

    Few months back after seeing Lil Xan's custom url shortener and all his premo paid services it offered musicians, I was on the prowl to make my very own shortener. But that's when you realize any domain with 3 characters costs thousands minimum lol! Sux :p
     
    Sean Gugerty, Apr 17, 2018 at 3:11 PM IP
  10. usasportstraining

    usasportstraining Notable Member

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    #10
    Google is more widely recognized and has a better likelihood of being around months or years from now.
     
    usasportstraining, Apr 17, 2018 at 5:35 PM IP