Urgent Help ! With Low eCPM

Discussion in 'AdSense' started by ofir12, Apr 6, 2007.

  1. #1
    Hi, I have sports site with 100,000 avg Page impressions with 1.1$ cpm =/

    i blocked all MFA sites

    but srill my cpm the same,

    can you help?

    Thanks
     
    ofir12, Apr 6, 2007 IP
  2. Adpubster

    Adpubster Peon

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    #2
    I doubt you've blocked ALL MFA sites considering how many there are. How did you block them...which ones (I don't mean list the URLS but how did you get the list of sites to block?)
     
    Adpubster, Apr 6, 2007 IP
  3. 8everything

    8everything Peon

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    #3
    cpm is typically low with adsense.. you should try to earn $$ via clicks instead of impressions. But that is way too low, if you're going for income through impressions, you might want to join a program such as fastclick
     
    8everything, Apr 6, 2007 IP
  4. ofir12

    ofir12 Peon

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    #4
    My ctr is good 2.5 % .

    how can i raise my eCPM?
     
    ofir12, Apr 6, 2007 IP
  5. Pixelrage

    Pixelrage Peon

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    #5
    I tend to not use image ads because I hate CPM.
     
    Pixelrage, Apr 6, 2007 IP
  6. ofir12

    ofir12 Peon

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    #6
    i mean how to raise cost per click ?
     
    ofir12, Apr 6, 2007 IP
  7. Pierce

    Pierce Active Member

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    #7
    image ads does not mean cpm

    cpm is based on site targeting and can be text or images.

    Pierce
     
    Pierce, Apr 6, 2007 IP
  8. hans

    hans Well-Known Member

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    #8
    1. reduce number of ad-units if eCPM too low - if eCPM very low like in your case, then ONE single large rectangle ATF might be by far the very best in addition to one link unit horizontal 5 links top-center page = above ALL ( see my site )
    2. stop filtering because filter also reduces bidding competition and hence may substantially contribute to sinking eCPM - NO competition=low prices
    3. use stricly successful formats - read G help pages to learn which 3 ( THREE ) formats are successful
    4. make a precise channel system to have full control on which placments/formats/colorschemes pay highest

    example
    feb 2007 i tested long time various placements and all 3 of the published "successful" formats
    the difference - same placement (= ATF ) between 300x250 and 336x280 shows some 40+% HIGHER eCPM for the larger rectangle compared to its smaller variation.

    generally i have some 60-70% or more of all page-revenue/eCPM coming from ATF placement
    and a substantial part alone from TOP-center page link units

    2.5% ctr definitely is far too low
    5% UP is acceptable
    10% +/- as an average on mixed topic sites certainly a reasonable goal that can be achieved if sully adsense optimized

    there are other threads in DP forum on adsense optimization, you might want to search/study them and apply some of the advice given there
     
    hans, Apr 6, 2007 IP
  9. ofir12

    ofir12 Peon

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    #9
    Wow Thanksss !!!
     
    ofir12, Apr 7, 2007 IP