UpSell Techniques ?

Discussion in 'Affiliate Programs' started by JohnMally, May 29, 2008.

  1. #1
    Hi,

    Hoes does one effectively use "up selling" methods when promoting products ?

    Thanks
     
    JohnMally, May 29, 2008 IP
  2. EHubert

    EHubert Peon

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    #2
    Pop-ups or a next button that leads to more offers AFTER completion of sale on the initial product/service purchased. Doing so before the completion of sale only irritates people and gives them a reason not to complete the initial sale.

    If you've ever bought a godaddy domain you've undoubtedly experienced this before. The copy is usually written to spark the ubiquitous "sense of urgency" you hear from everyone, with promises of discounts available on additional products/services only available then.
     
    EHubert, May 29, 2008 IP
  3. JohnMally

    JohnMally Peon

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    #3
    Hi Ehubert,

    Thanks, I understand what your talking about now !
     
    JohnMally, May 29, 2008 IP
  4. ppcfool

    ppcfool Active Member

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    #4
    check out quickpaypro ... they seem to have an upsell option built in their payment software .... you want to do it after they've entered the CC info, ideally adding the upsell with just one click :)
     
    ppcfool, May 29, 2008 IP
  5. JohnMally

    JohnMally Peon

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    #5
    Hi,

    Thanks for the information. I appreciate everyones help !
     
    JohnMally, May 30, 2008 IP
  6. MTbiker

    MTbiker Well-Known Member

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    #6
    Usually the upsell is something the merchant does (as opposed to the affiliate.) If you take a look at almost any low-priced ebook sales letter and then click on the "buy now" button, instead of going to a payment page, you'll go to an upsell page. Something like "wait, instead of getting this ebook for $7, get a special deal on this entire package for $97 instead. or pass this offer up forever and continue..."

    As an affiliate, you can't do much once you refer someone through your link. The closest thing to an upsell is when you offer someone a bonus gift for buying through your affiliate link.
     
    MTbiker, May 30, 2008 IP
  7. experienceadvertising

    experienceadvertising Peon Affiliate Manager

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    #7
    Up selling and cross-selling are usually done before the transaction is consumated in order to increase the ticket size and there fore the revenue and/or commission. Upselling can really happen anywhere along the process or after the process. It can be done to previous customers and/or members that have joined your site or signed up for your newsletter.
     
    experienceadvertising, May 30, 2008 IP