Upsell + Downsell Flow Chart Guide [For Vendors]

Discussion in 'ClickBank' started by PHAZ, Jul 1, 2010.

  1. #1
    Hey guys,

    Before you slate me because this is NOT just about Clickbank, actually look at what I'm showing you here. I posted in CB because I know most of you guys, and it applies DIRECTLY to our business models.

    So today I've been putting together my back end for a project, and I've done all this hard work so you don't have to.. maybe I've done it a long way round but this WORKS.

    [​IMG]

    This works based on 2 back end products, up/down selling them both, when you have 3 it gets waayyy more complicated lol.

    Of course, if you wish to have separate buyer lists (to push the up-sells at a later date) you just remove the 'Harvest Page' (top right) and force opt ins before each download page (orange box). This is pretty basic, but will help you out a lot if you're planning 2 upsells on a project.

    Njoy and say Thanks!

    Ash
     
    PHAZ, Jul 1, 2010 IP
  2. Swerd

    Swerd Active Member

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    #2
    interesting chart.

    Some people might not like the idea of upselling on an upsell.
    I use a downsell on my upsell however not an upsell upsell. Seems like it could annoy customers as they just want to reach the original product.

    Instead.. I have an upsell.. .. Then my 2nd upsell is offered via email after I have captured their email on the TY page.

    I guess in your flow you could have the 3rd upsell via email though :)

    however, it does look like a very profitable backend flow
     
    Swerd, Jul 2, 2010 IP