We just updated our website, www.express-invitations.com and would like opinions on what you think. Although the new design is completed, we are still adding the contents to the various silos, but it is completed enough to review. Thanks for your help.
Hi I teach web design standards and consult design projects so you should know my orientation from the start. I'm into the objective qualities and values every web site should has and you've done a pretty good job here. Just a few thoughts. 1. While your html validates on your home page (the only one I saw) there is no need for extraneous code like: <ul> <li></li> </ul> Seems like i saw a lot of that. 2. Please don't use self-referencing links. When I'm on the home page I don't want to click home and have the page reload. Self-referencing links interrupt the user experience, make a needless call to the server and messes up web metrics. 3. You're really trying hard to work in your text but here's what I'd prefer on a typical product page: a. Start with a just a line or two about the product. b. Let me see some examples with little or no scrolling. Your selling the images, not the text. c. I'd get the bullet points off to the side or on another page because it's the same content from page to page. I hope these ideas make sense and help you. Let me know. Bud Kraus Web Design Training and Consulting joyofcode.com
Nice patterns, dimension and texture. The meat of the page is really jumbled because there is such an abundance of text and the line-spacing is tight. I might loosen it up quite a bit so it reads easier. Of course, that means your categorical images (the stamps) will push further below the fold. I would try to bring those stamp elements up above the fold at 1024x768, because they do 2 critical things: 1.) They allow the user to browse categorically, so they enhance the site usability. 2.) They look much nicer than the massive body of text. Is there a way you can trim some of the text down without compromising the keyword mix?