Hi, I'm an adwords newbie. I set up an account that directed to a landing page that then provides a button that directs people to the store i sell my product. After realizing that I had a low quality score, and that this was due (at least in part) to the fact that my landingpage content was not HTML, I had the page redesigned (before the page was one large image, so no relevant text was registering with google). A couple days ago, I had installed the html version of the page hoping this would improve my low page quality issue. thus far, adwords shows the same low page quality. 1) How long does it take to get adwords to register the improvement? 2) Is there something I can do to quicken the process? 3) the site in question is currently being transferred from my partners registrar to mine. This will cause a short hiccup in the site being live. if th site goes down temporarily, will this cause google ads to start over in their ability to register the content of the site? thanks so much!
running ads to a site which is down is a big QS killer, perhaps try to delete the campaign, wait a few days, move the page to a new destination url and try again, they tend not to like to reverse decisions on poor quality easily
I hear that using affiliate offers gives you a low quality score. If you are not using an affiliate offer, however, this can still be used against you still. I noticed that I too have had a low quality score, even though my ad and landing page are highly relevant to my keywords in my campaign.
Normally it takes about 24 hours - I tend to work towards that at least. But as one other poster commented above, they don't reverse quality decisions easily and you may have to create a new campaign with a new destination URL.
Try to notice the adwords bot in your site's stats. When you see it, it means adwords crawled your site (note that sometimes changes only take affect after they crawled twice)
I havent had experience with low QS issues primarily because I havent been using Google adwords as a traffic source lately, but what I would suppose is that the change is recognized by google as soon as your landing page is re-indexed by Google. For speeding up that process, you could try pinging services like pingler and pingoat.
I would suggest that you'll be incredibly lucky if your QS recovers, judging from previous experiences.
You need to have the keyword on the landing page of the ad. Not on you first page but the page where that product or service is located. You can also setup an ad group for every keyword and an ad for only that keyword, alot of work but pays off in the long run.