I was wondering when people say that keywords have dropped if it’s more a knock-on effect from other domains being hit by Penguin which weakens the sites link profile, removing links that once helped the site rank, so building a few more legitimate would help with rankings. Or is it that google is holding a manual penalty against the site for having bad links/methods pointing to it or maybe a bit of both? http://searchengineland.com/google-penguin-3-0-worldwide-rollout-still-process-impacting-1-english-queries-206286