Hi Well hopefully as most of you know, the universal search index has been implemented by Google for some time, if you are not sure what I am talking about, then think back to when you typed a search query into google, and images next to, or above the listing appeared, or a video, or a google map etc. Well to be honest, there are advantages and disdavantages to this, for example the main disadvantage will be more competition, this is due to you are not completing with just standard search listings, you are competing with all the others which have videos etc. Below is a list of several useful tips, post by Vanessa Fox on the Google Blog Google News results If your site includes news content, you can, submit your site for inclusion in Google News. Once your site is included, you can let us know about your latest articles by submitting a News Sitemap. (Note News Sitemaps are currently available for English sites only.) News Archive results If you have historical news content (available for free or by subscription), you can submit it for inclusion in News Archive Search. Image results If your site includes images, you can opt-in to enhanced Image search in webmaster tools, which will enable us to gather additional metadata about your images using our Image Labeler. This helps us return your images for the most relevant queries. Also ensure that you are fully taking advantage of the images on your site. Local results If your site is for a business in a particular geographic location, you can provide information to us using our Local Business Center. By providing this information, you can help us provide the best, locally relevant results to searchers both in web search and on Google Maps. Video results If you have video content, you can host it on Google Video, YouTube, or a number of other video hosting providers. If the video is a relevant result for the query, searchers can play the video directly from the search results page (for Google Video and YouTube) or can view a thumbnail of the video then click over to the player for other hosting providers. You can easily upload videos to Google Video or to YouTube. Our goal with universal search is to provide most relevant and useful results, so for those of you who want to connect to visitors via search, our best advice remains the same: create valuable, unique content that is exactly what searchers are looking for. Source: http://googlewebmastercentral.blogspot.com/2007/05/taking-advantage-of-universal-search.html Below are some more links on the subject: http://searchengineland.com/070516-143312.php http://searchenginewatch.com/showPage.html?page=3625897 Hope it helps, and best of luck Ash