If you are constantly bugged by one or more competitors and you going neck to neck with them, here’s a trick to outdo these bugging competitors. Whilst while optimizing your own site, build links for your competitor too and create positive content for them for awhile and let them take over your SERP. Once they are pleased with their ranking and SERP most probably they will curtail their marketing efforts and with you having control over their link count, you can withdraw your share widening your opportunity to not only surpass them in ranking and SERP but leaving them weak and requiring a lot of time to recover back.