Hi Folks, I have been working on an Ecommerce portal (studiorudraksh.com) that has an uniform footer with useful links and some content. Now since the footer has some content (About Us info)on it, it appears to be same on all the website pages. So my questions here are: Is it a good idea to have uniform content across all website pages through footer? Whether this is a good strategy to promote your website or About us info? Will my website be susceptible to any Google penalty due to similar content across website pages? If yes, then the same rule should be applicable to known sites like Snapdeal, Zovi.com which are also using the similar strategy. Since E commerce portals do not have much content on website pages, so will the uniform content on Footer help improve the website's performance in search engines? While this are some of the queries, the most being the third one: whether my website be susceptible to any Google Updates/Penalty? I kindly request all the Seo experts on the board to help me get rid off the above mentioned queries. Thanks in advance, Rahul