Unexpected High Bounce Rate - Please Let Me Know Why

Discussion in 'Websites' started by simonmc, Dec 30, 2007.

  1. #1
    I recently changed our UK logo design website layout and expected to get a better retention of viewer.

    The opposite though has happened and my bounce rate is hovering around a disapointing 60%. I was hoping for around 30% or better.

    Can anyone see any obvious reasons why people are just turning away.

    http://www.logoquality.com

    Thanks. And you can be as brutal as you like.

    Simon
     
    simonmc, Dec 30, 2007 IP
  2. bfellow

    bfellow Active Member

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    #2
    Where is your traffic coming from? If its US traffic and they see foreign currency symbols everywhere, they would probably bounce.
     
    bfellow, Dec 30, 2007 IP
  3. simonmc

    simonmc Peon

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    #3
    Good point but according to google analytics ... most of the visitors are from the UK.

    Simon
     
    simonmc, Dec 30, 2007 IP
  4. peter_anderson

    peter_anderson Notable Member

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    #4
    slow loading times. i switched off when the images started loading.
     
    peter_anderson, Dec 30, 2007 IP
  5. alopes

    alopes Peon

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    #5
    great design man. I think that you would receive more clients if let the users choose between international currencies (euro, dollar and pound).
     
    alopes, Dec 30, 2007 IP
  6. simonmc

    simonmc Peon

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    #6
    When I did a test of loading times today the site was loading in a second or two. I also tested this on a website that tests loading times.

    How have you measured the loading time? What do you mean by slow? It would be far more valuable a critique if you had some figures to throw at me and others could also substantiate the figures.

    Thanks for the comment anyway.

    Simon
     
    simonmc, Dec 30, 2007 IP
  7. simonmc

    simonmc Peon

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    #7
    At the moment I am only targeting UK customers. I may well add other countries later on.

    Thanks for the positive comments.

    Simon
     
    simonmc, Dec 30, 2007 IP
  8. Groundup

    Groundup Peon

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    #8
    Nice site and Logo's

    The problem I see with your site is with your site is the layout and color, it is distracting my eyes away from seeing what you site is about. My eyes are taken from the pink line at the top of the site over to the colored boxes on the right, then to the example logo's, completely missing your intro paragraph. You might try putting your content on the right and the colored boxes on the left or under your intro box. And you might try changing the grey graidiant to the pinkish color to draw the eyes to it.
     
    Groundup, Dec 30, 2007 IP
  9. valgreece

    valgreece Peon

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    #9
    Hi! I read somewhere about what is first place visitors look at. I think main offer should be at left corner.
    Becouse when I open page I move my sight from left quickly to the right 3 color block
     
    valgreece, Dec 30, 2007 IP
  10. industryprinting

    industryprinting Active Member

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    #10
    Your logo designs are good the site layout is ok but it seems very cluttered with text. I understand the SEO factor to all the texts but you might want to try and cut down on some of the text
     
    industryprinting, Dec 30, 2007 IP
  11. simonmc

    simonmc Peon

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    #11
    When I compare the amount of text that I have with that of my competitors it is barely different. Would this amount of text make you just leave or would you be intrigued to see more logos or read more about the deals?

    Simon
     
    simonmc, Dec 30, 2007 IP
  12. eriklb

    eriklb Peon

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    #12
    hard on the eyes, information overload
     
    eriklb, Dec 31, 2007 IP
  13. longroad

    longroad Well-Known Member

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    #13
    Too much to look at, I dont know where to look first.
     
    longroad, Dec 31, 2007 IP
  14. simonmc

    simonmc Peon

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    #14
    Where did you look first?

    Do you have an example of something that is just right?

    Simon
     
    simonmc, Dec 31, 2007 IP
  15. simonmc

    simonmc Peon

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    #15
    What did you find hard on the eyes? Is it that there is too much text for you and it put you off or is it because of something else?

    Simon
     
    simonmc, Dec 31, 2007 IP
  16. Groundup

    Groundup Peon

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    #16
    Hi, simon Here are a couple of links for where people look at at on web pages.
    http://www.useit.com/alertbox/reading_pattern.html
    http://poynterextra.org/eyetrack2004/main.htm

    I think the amount of text on your site is fine, but the colored box are taking my eye's away from the text. and you might move your second paragraph up above your sample logo's, i was playing around in photo shop with a pic of your site, and moving the text up made a big difference on how it looked. (its pooring rain out and I was bored)
     
    Groundup, Dec 31, 2007 IP
  17. SGFB

    SGFB Peon

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    #17
    Loading speed is ok for me... but it will sure help if you rearrange a tat here and there... it is rather difficult for my eyes when there are so many unorganise images... ever considered resizing the logos to be like the same size?

    You might wanna try that

    SGFB
     
    SGFB, Jan 1, 2008 IP
  18. scoobsaces

    scoobsaces Peon

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    #18
    I have to agree... Too much text and not enough actually jumps out at me. You could try moving this image (xhttp://www.logoquality.com/images/LogoQuality-Box.gif) to the top left. Don't forget though that if you make changes and your bounce rate doesn't change it's not necessarily a bad thing - they could be different types of people that are bouncing. Turn away the freeloaders and keep the quality. The current design would be turning away both IMO.
     
    scoobsaces, Jan 1, 2008 IP
  19. simonmc

    simonmc Peon

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    #19
    Some great advice there. Based on what I have had feedback wise I have made some changes. I will monitor these over the next couple of weeks and see if we can make a difference to this bad bounce rate.

    Simon
     
    simonmc, Jan 2, 2008 IP
  20. jimmyxbmc

    jimmyxbmc Peon

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    #20
    I have to agree with most of the posters here, too much to look at... its an amazing looking site but with all the colors I am not sure where to look at and that is probably why people are leaving.

    As far as load times go, the page loaded very fast for me... especially if you have it hosted in the uk (as i am in canada)
     
    jimmyxbmc, Jan 2, 2008 IP