Understanding the requirements of marketing research using the internet! Help!

Discussion in 'General Marketing' started by bhs2000, Jun 11, 2013.

  1. #1
    Wondering if anyone can help me out with the below questions i am not sure if they have just been worded in a really confusing way or if i am just being a bit dim. The questions are all from a digital marketing assignment which i have been set.

    1. Explain how to use search related internet facilities to enable the identification and retrival of targeted information. (I took this as facebook insights etc..?)

    2. Explain the advantages and disadvantages of different internet data collection sources. ( I guess this is to do with data analytics and pay-per click)

    3. Explain the importance of confirming the accuracy of information retrieved from the internet. (I think i have this bit sorted in regards to creating accurate content online to make sure your customers are gaining the best reader experience??)

    Please could someone help me out and let me know if i am on the right kind of lines....

    Thank you!
     
    bhs2000, Jun 11, 2013 IP