I've read a bit about smart pricing and how it can affect earnings but I was wondering if anyone could explain if it affects a publishers whole account or does it just affect a particular website. If it affects the whole account is it then best to remove sites that earn a low click amount or those that have many impressions and a small amount of clicks?
I had read an article about smart pricing affecting the whole account, not just a particular site in the account. As the result, many are not happy about this. In my case I have about 25 domains with more than 100 sub-domains which do not differ with domains as far as the search engines are concerned. Since I do not track the performance of my sites, I'm not sure which one is/are giving adverse results to teh whole account.
It affects the whole account, and impressions doesn't matter. Only the click to conversion ratio (for the advertiser) matters. So if you want to remove smart pricing, you would have to remove Adsense on the site that is getting a lot of clicks, but not converting. But if you did that, you'd be taking away your highest earning site. That's the Catch-22.
Thanks for the replies. I guess it's something that we have little control over then, so i'll just have to build quality sites and hope for the best . How does google know the conversion rate; do advertisers report the conversion to google? Thanks again.
Some control, but not very much. Be careful about removing Adsense ads from your highest paying site. The phrase, "Killing the patient to cure the disease" comes to mind.
I also wonder how Google finds out about the conversion rate because some people may not purchase instantly, but rather many days later after doing more research.